“I’m sure we are all very much looking forward to lock downs being lifted and the word seems to be that next time it will be irreversible. I can really feel things gearing up and the expectation is that there will be a joyous return to hospitality. That said i’m also working with clients to keep delivery as part of their offer and a significant part too – its just that customers might shift their location. Whatever you’re working on I hope its something positive and that the bounce will be big.”
Curbside Standards Raising
Customers are expecting a lot more from Curbside Delivery than just a car parking spot. Nearly a year on from the initial COVID outbreak curbside has come a long way in this time and businesses are being expected to take it up a notch.
Customers are wanting to be automatically checked in when placing their initial order instead of manually checking in upon arrival with the use of a QR code or text message.
The time a customer is willing to wait for their food is decreasing rapidly, down from 10 minutes in august to just 6 minutes. The pressure is well and truly on for businesses to have a streamlined process in place for on-demand delivery.
A small number of chains have started to introduce Geofencing technology into the final part of the curbside customer journey. This identifies a customer upon their arrival based on a previously given number plate or car model. The automation of these last few steps is what will set businesses apart when it comes to Curbside in 2021.
FOOD DELIVERY NEWS
London-based premium food delivery service Supper has reported its busiest weekend to date. Reporting “significantly increased turnover in one weekend compared with a typical busy week”, the company made more than 1,000 deliveries a day with a £273,000 turnover. Compared with last year’s sales, this is a 2,694% increase and is suggested to be because of the Chinese New Year and Valentines Day.
Some On-Demand Trends…
Spending at pubs and bars has fallen by 93.7% and by 84.2% at restaurants in January compared with the previous year while takeaway orders reached a record high, up 32.6%, according to research from Barclaycard. Overall consumer spending fell 16.3% as lockdown measures took effect, yet online growth surged for many categories. Spending on essential items grew 3.9% year-on-year, with high demand for home deliveries driving a surge of 126.8% in online supermarket spend.
In an ongoing trend, ordering takeaways and fast food proved highly popular, with the category seeing its largest ever growth of 32.6%. we have seen a surge in many online categories as the demand for home deliveries continues to rise.
From meal kits and subscription services, to online grocery shopping, Brits have continued habits they formed in the first lockdown, with a record high seen in spending on takeaways and fast food…”
Word From Lewis
It seems consumers are searching for an “experience” from home that they are missing by not being able to go out to the physical restaurants themselves. The Big Night In offers exactly that and much more.
For more information on how to make your evening an experience contact Simon@fudami.co.uk for more information.
Indian restaurant Varanasi has announced it will serve three-course meals – styled on business class aeroplane food – directly to customers’ cars. The Birmingham restaurant, which is set across three floors and can host 500 diners, will serve a starter, main course, rice, naan and dessert on trays.
The food would be presented as it would be in the restaurant, except everything handed to customers is disposable to keep contact with staff limited.
Varanasi, which has been closed since the start of November, will be running its “business class dining” service on Fridays, Saturdays and Sundays from this week.
Love this concept. Absolutely nailed the theme to make it engaging for customers.
Hopefully the quality is slightly better than what most airline companies provide!
The trend of ordering snacks and coffee deliveries to family homes in London rose by 95% in 2020 versus 2019. The demand by Londoners for snacking delivered by foodservice operators and delivery platforms such as UberEats and Deliveroo was significantly ahead of the 11% increase in orders placed by families across the country as a whole.
London represents one quarter of the UK’s snacking via delivery market. The 16 to 24 age group are the most likely to pay for a ready-made coffee to be delivered to their home, often as part of a snack order.
The average amount spent per person on snack delivery increased by 20% nationally in 2020 versus 2019 to reach £5.66.
JOB OF THE WEEK
Operations Manager – London, £50,000 quick service retail & delivery
COREcruitment is recruiting for an Operations Manager for a growing grocery brand that are developing their online & delivery business.
The company have a small footprint in the market and looking to grow further, if you are keen to hear more please contact sonny@corerecruitment
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